How We Work | Vendor Advocacy Melbourne

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Independent representation from the decision to sell through to the final negotiation.

Selling well isn't just about choosing a good agent. It's about making the right decisions before the campaign begins - and having someone independently oversee those decisions as the sale progresses.

We work alongside you and your appointed selling agent throughout the process. The agent manages the campaign. We represent you.

Before speaking with agents, we take the time to understand your property, circumstances, expectations and preferred timing.

We assess the likely market position and discuss the decisions that will shape the campaign - including pricing, method of sale, presentation, marketing and timing.

This gives us a clear strategy before anyone is appointed.

The objective is simple: make the important decisions before the pressure of a campaign begins.

The right agent for one property may be the wrong agent for another.

We identify and shortlist suitable agents based on their local performance, buyer relationships, negotiation capability and proposed campaign strategy.

We then manage the agent selection process with you, compare proposals and negotiate commission, marketing costs and key items before anything is signed.

You're not choosing based on the strongest sales pitch. You're choosing based on the best strategy for your property.

Once the agent is appointed, we remain actively involved.

Before launch, we work with you and the agent on presentation, marketing, photography, campaign messaging and the overall positioning of the property.

Once the campaign is underway, we monitor buyer enquiry, inspection feedback, pricing discussions and the agent's recommendations.

We stay in regular contact with both you and the agent, indentifying issues early and adjusting strategy where necessary. 

You don't have to manage the agent or interpret every piece of feedback yourself. We do that with you.

When genuine buyer interest develops, the decisions become more important - and often more pressured.

We assess offers with you, test the strength of the buyer's position and work alongside the selling agent to determine the appropriate negotiation strategy.

Where an opportunity exists to sell prior to auction, we help assess whether accepting, countering or continuing the campaign is likely to produce the stronger outcome.

If the property proceeds to auction, we work with you on reserve strategy and remain involved through auction day and any post-auction negotiation. 

The decision to sell remains yours. Our role is to make sure it's an informed one.

Once the property is sold, we remain available through to settlement.

We stay across any outstanding matters arising from the sale and remain a point of contact for you where assistance is required.

The campaign may be over. Our representation isn't.